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From Barstool To Billion-Dollar Empire: 5 Shocking Ways Alex Cooper Built The Call Her Daddy Dynasty

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Alexandra "Alex" Cooper has cemented her status as the undisputed queen of the podcasting world, and as of late December 2025, her empire is only growing larger, pivoting from a controversial Spotify exclusive to a massive new multimedia deal. The host of the global phenomenon Call Her Daddy is no longer just a podcaster; she is a media mogul whose influence now spans across digital content, traditional radio, and even the beverage industry, all while navigating major milestones in her personal life.

The latest and most significant update revolves around a monumental shift in distribution, as Cooper’s exclusive contract with Spotify is concluding, paving the way for a landmark, multi-year deal with SiriusXM. This move, which is rumored to be valued at an astonishing $125 million, not only secures the future of Call Her Daddy but also catapults her rapidly expanding media company, The Unwell Network, into a new stratosphere of reach and profitability.

Alexandra Cooper: The Mogul's Full Biography & Profile

  • Full Name: Alexandra Cooper
  • Date of Birth: August 21, 1994
  • Place of Birth: Newtown, Pennsylvania, U.S.
  • Education: Boston University (B.S. in Film and Television, 2016)
  • Early Career: Division I Collegiate Soccer Player (Boston University), Production Assistant, Vlogger.
  • Podcast Debut: Call Her Daddy (2018)
  • Initial Partnership: Barstool Sports (2018–2021)
  • Controversial Split: The "Daddy Gang" feud with co-host Sofia Franklyn (2020)
  • Major Deals: Exclusive Spotify Deal (2021, $60 million), SiriusXM Deal (2025, rumored $125 million)
  • Current Ventures: Host of Call Her Daddy, Founder and CEO of The Unwell Network, Founder of Unwell Hydration, Unwell Creative Agency.
  • Marital Status: Married to Matt Kaplan (Hollywood Producer and CEO of Ace Entertainment)
  • Estimated Net Worth (2025): $60 Million

The $125 Million Pivot: Leaving Spotify for the SiriusXM Empire

The journey of Call Her Daddy has been defined by bold moves, but none are as consequential as the recent transition away from its exclusive home on Spotify. The original $60 million deal with Spotify in 2021 was groundbreaking, establishing Cooper as an elite media personality.

However, as of 2025, the landscape has changed. Spotify has been strategically moving away from exclusive podcast deals, creating an opening for a new partner. Enter SiriusXM, which announced a landmark, multi-year deal with Alex Cooper to bring Call Her Daddy and her entire Unwell Network to its platform starting in 2025.

The Strategic Genius of the SiriusXM Partnership

This new partnership is far more than a simple distribution deal; it is a strategic alliance that leverages the strengths of both parties. While Call Her Daddy will remain widely available on all major podcast platforms, the deal grants SiriusXM exclusive access to a wealth of new content, including:

  • Unwell On Air: New live content and programming from The Unwell Network.
  • Unwell Music: A new division focused on music-related content and collaborations.
  • Expanded Reach: SiriusXM's vast ecosystem includes satellite radio, streaming apps, and a massive, diverse subscriber base, which provides a new avenue for The Unwell Network to reach an older, more established audience alongside its core Gen Z demographic.

By securing this deal, Cooper has not only maintained the profitability of her flagship podcast but has also significantly de-risked and scaled her entire media business, solidifying her position as one of the highest-paid podcasters in the world. The shift from a single-platform exclusive to a multi-platform distribution model with a major partner like SiriusXM showcases Cooper's evolution from a single-show host to a true media entrepreneur.

The Unwell Network: Building a Content & Commerce Empire

The true measure of Alex Cooper’s current success lies in the rapid expansion of The Unwell Network. Launched to create a wider community and platform for Gen Z audiences, Unwell has quickly evolved into a comprehensive media and commerce company.

From Content to Creative Agency and Hydration

The network is structured to be a full-service ecosystem, leveraging Cooper's expertise in creating viral, curiosity-driven content. Key entities within the Unwell Network include:

  • Unwell Creative Agency: A new division dedicated to managing the operational and creative needs of the network and its talent, utilizing a partnership with Google's entire ecosystem for management and production.
  • Unwell Hydration: A foray into the consumer packaged goods (CPG) market, this sports drink brand was recently named an official partner of the National Women's Soccer League (NWSL) in March 2025, a nod to Cooper’s own background as a Division I college athlete at Boston University.

This diversified approach—combining lucrative content deals with commercial ventures like Unwell Hydration—is the blueprint for modern digital media moguldom. It allows Cooper to monetize her audience beyond advertising revenue, creating multiple, robust income streams and significantly boosting her overall net worth, which is currently estimated to be around $60 million.

The Evolution of 'Daddy': From Sex-Positive Advice to Deep-Dive Interviews

The initial success of Call Her Daddy was built on a foundation of raw, unvarnished, and often explicit sex-positive advice, which created a massive "Daddy Gang" following. The show, which started under Barstool Sports, became a cultural phenomenon, but its format and tone have matured significantly since the infamous "Daddy Gang Split" with former co-host Sofia Franklyn in 2020.

Today, the podcast has evolved into a platform for deep-dive, emotional interviews with A-list celebrities and cultural figures. Cooper is now known for her ability to elicit candid and vulnerable revelations from guests, transforming the show from a comedy/advice podcast into a serious, if still irreverent, interview series. This shift has broadened the show's appeal, attracting more mainstream listeners and even more high-profile guests, proving that the "Daddy" brand can successfully adapt and grow.

Alex Cooper's Personal Life and the Future of the 'Daddy Gang'

In recent years, Alex Cooper has become more open about her personal life, sharing major milestones with her listeners. She is married to Hollywood producer Matt Kaplan, the CEO of Ace Entertainment, whom she affectionately refers to as "Mr. Sexy Zoom Man" on the podcast. The couple’s wedding and the subsequent reflections on their first year of marriage have been a recurring and highly popular topic on the show, providing a new layer of relatability for her audience.

Furthermore, in 2025, Cooper shared a deeply personal update regarding her journey to start a family, opening up about her experience trying to conceive. This vulnerability, which was also a central theme in her documentary, Call Her Alex, connects her current content directly to her audience's real-life experiences, maintaining the intimacy that was the original core of the podcast's success.

As Alex Cooper embarks on this new chapter with SiriusXM and expands The Unwell Network, her career trajectory serves as a masterclass in modern media entrepreneurship. She has successfully navigated controversy, transitioned from co-host to solo mogul, and leveraged her personal brand into a diversified, multi-million-dollar empire, proving that the "Daddy" has truly grown up.

call her daddy alex cooper
call her daddy alex cooper

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